In 2018 the new Keyword Planner was launched in the Google Ads interface. Over time, we simplified the navigation and improved forecasting based on your feedback. The new planner is now feature complete, and we're deprecating the old Keyword Planner this week. This new version now allows you to: Download trend data for individual keywords Use up to 10 seed terms at a time Get more granular competition ranking across keyword ideas Save keyword ideas to existing campaigns Get daily budget suggestions in the plan overview Find the in-account status for uploaded keywords View forecasts for all languages The layout of the new Keyword Planner makes it easier to navigate. As always, you can select which keyword ideas you want to add to your plan, select the match type, and then add them to your plan. The plan overview gives an easily digestible report that you can use and share before implementing the new keywords into your account. Your plan overview changes based on: match types, locations, language, and search networks you selected for your plan. Take advantage of the new features and familiarize yourself with the new Keyword Planner if you haven’t done so already. Posted by Jane Kim, Product Manager, Google Ads
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Keyword Planner changes finalizedMay 1, 2019- 22Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponedApril 25, 2019Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on May 1st, 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on July 31st, 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalized a new date. If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. To learn more about parallel tracking, >click here.Read more
- 23Adding cross-device activity to all attribution reportsMarch 29, 2019Attribution reports show you the paths customers take to complete a conversion, and attribute credit to different ad clicks along the way. Cross-device conversions account for the moments when a customer interacted with an ad on one device and then completed a conversion on another device. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. But we’ve received feedback from many of you that this has resulted in inconsistent conversion counts across different reports, making it difficult to understand different aspects of your conversions data. Starting on May 1st, all attribution reports will include cross-device activity and conversions, giving you valuable insight into how people interact with your ads on multiple devices, and consistency across reports. Data in these reports go back to May 1, 2019. For dates prior to this, the reporting experience and conversion counts will remain unchanged. See the full list of metrics updated to include cross-device activity. Posted by Mauricio Barrera, Product Manager, Google AdsRead more
- 24Manage across accounts with the new Google Ads EditorMarch 28, 2019Today we're announcing Google Ads Editor, v1. It’s a new and improved version of the Editor that you’ve come to know and love over the past 13 years. We waited to formally announce the new Google Ads brand on an Editor release that incorporates a significant update that addresses long-standing requests from the community. Full cross-account management: In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. This meant you spent more time on the same tasks. For the first time, Editor now supports full, cross-account management. This means you’ll be able to use Editor seamlessly across your Google Ads accounts, all from a single window. For example, you’ll be able to easily add the same set of keywords across different accounts, update campaign settings across your entire book of business, or download relevant stats across any grouping of your accounts. Improved design and usability: We’ve also improved the interface to help you navigate features and execute tasks more quickly. For example, based off of UX research we saw that users had difficulty remembering where each setting was. So we created a right-hand Edit panel to improve your ability to scan. We also added search functionality so that you can quickly find what you need. Google Ads Editor v1 also helps you manage accounts at scale: Workflow Additional custom rules: Flag best practices and ensure proper campaign implementations. Full support for non-skippable Video ads: Manage more video campaigns within Editor. Additional Call-to-action and headline fields for all Video campaigns: Give more information on all video ads, not just TrueView. Positive and negative audience list audiences for Smart Display campaigns: Easily reach new potential customers. Options to manage App campaigns: Includes campaign, ad group, and ad level assets. Bids & Budget Recommended daily budgets: Avoid losing out on impressions due budget constraints. Better Smart Bidding: Use Max Conversions for Display, TrueView for action, and App campaigns. Calls & Messaging Account level call reporting: Manage call reporting and conversions at the account level with one setting. Additional headlines for call-only ads: Provide additional information to potential customers. Full support for message extensions: Allow more ways for customers to reach your business. "The new Google Ads Editor is a step forward. The new design makes it easier to manage and make edits across accounts and campaigns." -Jamie Kahn, Associate Director - Search Engine Marketing, Horizon Media "It’s clean, easy to navigate and more efficient with the added search bars, new account level section, and relocation of the Shared library. Looking forward to using this new version!” -James Shaouni, Senior Specialist - Paid Search, Reprise Digital Learn more about Google Ads Editor, v1 here. Posted by Blake Reese, Group Product ManagerRead more
- 25Introducing "recommended columns" in Google AdsMarch 15, 2019There are a lot of columns to choose from in Google Ads. It makes it hard to get away from the status quo of just adding the columns you’ve always added to your reports. Our new recommended columns feature suggests new reporting columns that you should be using based on your campaign and account settings. For example, if you start using bid automation, we will start recommending the ‘Bid Strategy Type’ column to your Campaign table. With this launch, Bid Strategy Type will also stop being a required column in your Campaign reports, which will free up some horizontal space for you to see more of the statistics columns. You can identify a recommended column by the blue underline in the column name. You can do three things with recommended columns. Do nothing, and we'll recommend the column whenever it's relevant Add them as permanent columns Tell us not to recommend it anymore These recommendations are turned on by default for all advertisers. You can turn off recommendations for individual columns or all columns. These settings are specific to the user in the account. We suggest you keep the setting on, so that we can recommend columns that will be important to your account. You can also discover new columns that had not previously surfaced through recommendations. Posted by Abhishek Kumar, Product Manager, Google AdsRead more
- 26Our commitment to help you with policy complianceMarch 14, 2019Protecting our users and advertisers from bad actors is very important to us, and that’s why we have strict policies that govern the kinds of ads we allow on our platform. We also work hard to help good advertisers avoid making honest mistakes that lead to policy violations. That’s why we’re rolling out new features to help you achieve your full campaign potential by allowing you to easily navigate the policy restrictions that may affect your ads. Introducing the Policy manager In April, we’re introducing a new Policy manager, to provide a centralized and customized experience in Google Ads where you can monitor policy restrictions of ads, keywords, and extensions across your entire account. Over time, we’ll continue to add new features here, including recommendations for fixing your ads, a history of your appeals, an overview of your account’s certifications and more. To access Policy manager in Google Ads, click “Setup” in the Tools Table, then select the “Policy manager” tab Get additional insight behind policy decisions Beginning last year, advertisers were able to see additional information about what caused their ad to be disapproved by simply hovering over the ad. We will continue to expand this capability in 2019. Find detailed information on ads disapprovals by hovering over your ads Enable policy appeals in just a few clicks If you disagree with an action we’ve taken on your ads, soon you will be able to appeal the decision for another review with just a few clicks, directly within Google Ads. This feature will start rolling out to accounts this spring and will be available for text ads for most policy violations. Hover over a disapproved or limited ad and look for the “resubmit” link to see if you’re eligible. You’ll also be able to track the status of your appeal in the Policy manager. We’re making it easier to resubmit ads in Google Ads Detect violations in real-time In some cases, we’re able to detect policy violations during ad creation. In those cases, we’ll provide real-time feedback to help you understand potential policy violations before they actually occur. You can then make changes to your ad right away to bring them into compliance. Make sure to check our real-time feedback during ad creation We’re excited to introduce new tools to further help you navigate policy requirements and create high-quality, compliant ads. Posted by Hristo Stefanov, Product Manager, Search AdsRead more
- 27Grow your games business with adsMarch 13, 2019There’s so much that goes into building a great mobile game, and building a thriving business on top of it -- that’s next level. That’s why today Google is announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to create demand for your game, grow at scale, and re-engage your audience. Create demand One important part of ensuring a successful launch moment is to build brand awareness and connect with a fan-base right out of the gate. Now with pre-registration ads, you can promote the opportunity for players to register for your new titles before they’re officially released on Google Play. Players will receive a push notification in Play once the game is released. Pre-registration ads can be especially valuable for established game developers to help you connect with a fan base that already loves your game, and have strong intent to download and become valuable players in your game. Grow at scale At launch, your goal is to get as many installs as possible within your budget. Today we’re announcing Maximize conversions bidding for App campaigns -- just give us your budget and ad assets, and we’ll maximize your player base. Because the focus is on maximizing installs instead of meeting your target price, you can typically get a lower conversion price. All you have to do is set your goals and lean on App campaigns machine learning to handle the hard work of placing the right ad at the right time. Maximum conversions bidding for App campaigns is now available as a beta to select advertisers - so if you are interested please talk to your Google Account Manager to sign up. Re-engage your gamer Let's face it, 80% of all app users churn within 90 days1. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again. Today, we’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google Search, YouTube, and over 3 million sites and apps. This campaign works with Google Analytics for Firebase as well as with our App attribution partners. With App campaigns for engagement, you can reconnect with players in many different ways such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android, which only Google can help with. Learn more about it here or talk to your Google account representative if you’re interested in trying it out. Posted by Jason Morse, Director of Product, App ads for engagementRead more
- 28Google Marketing Live broadcast on May 14th: register todayMarch 12, 2019Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—>register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly with product managers through live Q&A, learn new best practices, and get an inside look at how our latest products are developed. Posted by the Google Marketing Live teamRead more
- 29Evaluate your Mobile Site Speed with the revamped Test My Site toolFebruary 28, 2019Your mobile site is often the first place consumers meet your brand. Having a slow site can leave a bad first impression and even cost you customers. In retail, a one second delay in mobile load times can impact conversions by up to 20%.1 How do you know if your mobile site is fast enough? The revamped >Test My Site makes it easy to understand your mobile site performance and get custom fixes to improve your page speed—all in one place. Use this tool to: Check your mobile site speed: Measure the speed of your entire mobile site in addition to individual mobile pages Track your progress: See how your mobile site speed is trending month over month Stay ahead of the curve: See how your mobile site speed stacks up against competitors Estimate speed’s impact on your business: See the potential impact mobile site speed can have on revenue Test your site today >here. Posted by Prashant Nair, Product Manager, Google Ads 1. Source: SOASTA, U.S., “New Findings: The State of Online Retail Performance,” 2017.Read more
- 30Prepare for average position to sunsetFebruary 26, 2019We understand it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out “Impression (Absolute Top) %" and "Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does. To complement these metrics, we also rolled out "Search absolute top impression share" and "Search (Top) IS". If you want to optimize for position, these are the best metrics to use. And you can use the Target Impression Share Smart Bidding strategy, if your goal is to get your ads to a prominent location in the search results. “Top and Absolute Top impression share metrics have given my clients a clearer idea of where their ads show on the search results page. By focusing on these new metrics, we’re able to bid more effectively to achieve the very first ad position when desired.” - Kelsey Hadaller, Senior Account Manager, Hanapin Marketing With the availability of these new metrics to understand prominence, we plan to sunset average position in September of this year. If you currently use average position, we recommend that you start using these new metrics when measuring and optimizing for prominence. Posted by Pallavi Naresh, Product Manager, Google AdsRead more
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