Keyword Planner helps you research new keyword ideas, get bid estimates, and plan out your Search campaigns.  To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword.   In addition to helping you prioritize keyword ideas, we’ve also introduced two other features to give you more control over what keyword ideas show: Website filtering: Filter keyword ideas to only show keywords most closely related to your business (based on your website). Brand exclusions: Exclude keyword ideas that include brand terms. All of these changes are enabled for English only, with other languages rolling out later this year. Posted by Jane Kim, Product Manager, Google Ads